Marriott Bonvoy: European Content Series

Marriott Bonvoy commissioned ZAHARE Media to produce a content series spanning 6 European properties in 3 weeks. The goal was to create a unified visual library that highlighted the diversity of experiences within the Bonvoy portfolio.

We covered properties in Santorini, Barcelona, the Swiss Alps, London, Paris, and the Amalfi Coast. Each location got 3 days of production with a consistent creative approach adapted to local settings.

The content strategy focused on experiences over rooms. Wine tasting in Santorini. Mountain hiking in Switzerland. Rooftop cocktails in Barcelona. Cooking classes in the Amalfi Coast. These are the moments that drive loyalty program engagement.

Deliverables included 1,200+ final images, 90 video clips, and a 3-minute hero film. All content was tagged and organized by property, platform, and use case for the global marketing team to deploy across 12 months of campaigns.